Many of the world’s most visible brands understand the value of using a website for marketing as the more visitors you have, the more opportunities you get to make your brand known. Websites provide the respective customers with all the relevant information about the business. Unfortunately, some businesses fall short in delivering their message, which may be due to a technical issue, a Google Algorithm update, or simply a poor optimization. Here are a few reasons that can cause a drop in search traffic.
1. Delay in loading website
Site speed is an important aspect when browsing internet. When a site takes too long to load, people tend to hit the “back” button and move on to some other link in the SERP (Search Engine Result Page).
2. Too many choices can be confusing
For a website to grab visitor’s attention, first step should definitely be comprehensible navigation; a clear guide must be provided to the user.Overloading your site with too many call to actions is not always a good idea as it can cause analysis paralysis, where no action is taken.
3. Website not mobile friendly
Nowadays, mobile traffic accounts for more than half of all internet traffic. Hence having a mobile-friendly page shouldn’t be an afterthought. It is advisable to design responsive websites specially optimized for small screens, so that the user experience is not tampered.
4. Keyword Stuffing
Keywords are an integral part of any website but its overloading can have unpropitious effect on the website. A website loaded with keywords can make visitors feel apprehensive about your business. Apart from ruining it visually, it also takes away user’s attention from the page.
5. Too-many pop ups
Nobody likes their website experience being hampered by a subscription letter pop up or an auto playing video ad, it leaves a negative impression of the website and also disrupts the user’s reading experience.
6. Distractive Animations
The web animations are distracting and tampers user’s reading experience, images are meant to catch the user’s eyes but that doesn’t mean that something gets included out of context. Burdening the page with unnecessary animations also increases the loading time of the page.
7. No Contact Information Page
If customers need help, they want it immediately. They don’t have the time and will to fill the form and then wait to see what happens. Make sure to stay in touch with people through phone, mail and social media and display the contact details clearly on your website to address all their problems.
8. Missing “About Us” Section
An About Us page gives the page visitor a clear idea about the person behind the website. Hence, if you are a business, this about us page is the most crucial part of your site. Also a clear purpose of the website is a must, as a website that doesn’t explain about the work it does, is not going to hold visitors.
9. No Social Media Sharing Experience
In the world of Social Media, it is important for your website to have a social presence, it’s almost as important as having an identity card. Whenever customers come across something interesting on a website they have an instant urge to share it on social media. They scroll and look for plugins, but are highly disappointed to find them missing on the website.
10. Unsuitable Headlines
Not everyone who visits your website is interested in reading a whole lot of text to understand the purpose of your content.In this case you need to have clear headlines so as to attract and hold the visitor on to the website.
These are some of the reasons that tend to hamper user experience and in turn cause loss in traffic. If you are a website suffering the same fate, then you are in luck because New Vision Digital is a premium Social Media Marketing Company in India which can help you gain more traffic on your website and grow your business exponentially.