With Google giving special emphasis to the end user and making online search easier and more relevant for the queries they post it becomes important for the modern digital marketer to stay updated of the current and expected algorithm changes in the future. Here are 2 of the most anticipated game changer trends of 2016 which are expected to make major impacts on the SEO marketing arena.
1. It pays off to be mobile friendly– As you might already know (and Google knows this too) mobile searches have already surpassed the desktop searches in the last couple of years. To take the full advantage of this trend, make sure your website has a responsive design which makes it easy to watch and browse on all platforms. Also pay attention to mobile CRM (Customer Relationship Management) and promoting your business on various social media platforms like Google+, Google Places, Maps, FB, and Twitter etc to reach out to mobile users.
2. ‘Voice’ search is the new ‘type’ search– Taking cue from Apple Siri, Google and Microsoft also launched their digital assistants in the form of Google Now and Cortana respectively which give users an incredible facility of voice search. To embrace this change, make sure your websites or mobile applications are voice search friendly. For this you would have to improve your local SEO efforts and give credence to factors like reviews, local citations, full details about your products or services and other business details like location, contact details and pricing info.
Besides these, providing direct answers and structured data are also trending with users and businesses alike. You can take help from tools like Google’s structured data testing tool and Schema.org for local businesses; or hire an SEO professional like New Vision Digital to take care of your digital marketing requirements.