Digital Marketing being a comparatively newer field has made many individuals curious to know about it and possibly make a career in it. In this blog we are going to give a brief insight into all the modules and aspects of digital marketing that one should take care of when they decide to enter this rapidly growing field.
What is Digital Marketing?
In simple words, we can define digital marketing as the process of promoting brands and businesses through the extensive use of electronic media. It mainly takes place over the internet. Many Facebook marketing agencies can help you with your online campaigns. The platforms maybe different. We can promote a brand or business by making strategies that target mobile phone users or desktop users and optimize the campaigns accordingly.
The primitive or the orthodox way of marketing included businesses and brands to reach out to audience in a more organic way and network their way into the market. In this case, it was through television or the radio or the print media. Hoardings and business cards also provided much help back in the day when internet was just a concept. Well, traditional ways of carrying marketing campaigns now seem to be obsolete with the advent of highly advanced technological mediums.
So let’s start with understanding the mediums which when leveraged collectively, can be of great help in your online marketing campaigns.
Search Engine Optimization
Search Engine Optimization is the method which when applied can help you with the rankings of your website on a search engine result page. Brands and businesses go for professional digital marketing agencies to get their rankings high as there are numerous pitfalls that can hamper your online marketing strategies. If SEO is does unethically, Google and other search engines can ban your website from showing in the search engine result pages.
SEO consists of building the website structure, doing keyword research and doing analysis of their performance on both on-page and off-page, understanding the analytics part is crucial to understand the effectiveness of the campaign. Link building is one of the most important thing every brand and business should focus upon to increase the credibility and reputation of the business website.
Social Media Marketing
Marketers are everywhere. When social media came into being, nobody thought that businesses and brands can promote their products and services organically to millions of people that were signing up to these social site. And then it began and organic promotion was a huge success. Then these social media sites started paid promotion which lead to the performance decline of organic promotion.
Today every social media site has a paid promotion platform which can be used to reach your niche that are using those social media platforms. Social media sites like Facebook and Instagram have created promotion platforms which can help you reach the people who are interested in the services and products that you are offering! Facebook, Instagram, Twitter, LinkedIn, Pinterest are all social media platforms that can be utilized extensively to bolster your online marketing endeavors!
We highly recommend hiring a professional Facebook Marketing Agency to run all your social media marketing campaigns.
Search Engine Marketing
The primary difference between search engine marketing and search engine optimization is that the former one additionally incorporates paid online promotional models like Pay-Per-Click (PPC). SEM uses a lot of the techniques used in search engine marketing but it involves paid promotion.
PPC helps to drive traffic from websites and search engines to your business website. Whenever an ad you set out for promotion is clicked, the user goes straight to your targeted webpage. Whenever the ad is clicked, you pay the publisher of the ad a certain amount through an online bidding process.
This requires an extensive research for keywords taking in consideration the users who are going to search for services and products that your market if offering. Google Adwords is one such platform where you can set-up your PPC ads and channel the traffic to your website.
Emails when came into being in the 1990s, had an open rate of more than 90 percent. Reason? Emails were new to the people and they were curious. Today, the open rates range from 17-19 percent and that is because this medium has been misused for a long time by marketers like us.
In spite of all this, email marketing is still in business because it’s one of the best ways to communicate with your audience. When given a personal touch to the emails, the probability of converting a customer becomes high.
You can use email marketing to promote content, occasions and your services directly to your potential customer and drive him/her towards your business website.
When you are planning to promote your brand or business, you have to have a strategy. Creating content should be on top of your priority but before that, you should come up with an exciting content marketing strategy.
If your content is intriguing and liked by your targeted audience, you can generate curiosity about your services and products. The focus should be on providing valuable content which can help people with their problems. When you do that, it can help you drive engagement and customer activity. You should hire Facebook Marketing Agency to gain insights into what kind of content works best on different social platforms.
Content can mean anything from texts, graphics and videos to podcasts. One should recognize the platforms where the targeted audience is and then create content accordingly. Content that is native to a particular platform will work absolutely fine and might help you generate leads.
We hope we helped you with your search for step-by-step online marketing guide that can help you initiate your Digital Marketing campaigns.