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Google’s Penguin update has succeeded in creating quite a buzz since its first public announcement in April, 2012. This step was aimed at discouraging the process of link scheming, implemented to synthetically increase rankings of the website by increasing the number of links directing to that page. Let’s take a quick recap tour of the official updates released so far for Penguin: Penguin 1.0- April 24, 2012 (impacting nearly 3.1% of the queries) Penguin 1.1- … Continue reading Hold still: Penguin Is Still Not Out Yet! Completely! / Penguin 3.0 Still Rolling Out.

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Google’s “Pigeon” Update – The Local Search Algorithm

Posted by Sushmita Sharma
July 25, 2014
Category : SEO, blog
0

The “Pigeon” update is Google’s new algorithm to provide more accurate, useful and relevant local search results. It was launched on July, 2014 for US English results. The algorithm affects search results within both Google Maps and Google Web Search. Now, local results will be connected more cohesively to standard web site rankings. This will help provide more specific results for location specific queries. “Pigeon” is the biggest update released by Google for the local … Continue reading Google’s “Pigeon” Update – The Local Search Algorithm

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The Panda is Out Again: Google Panda 4.0 Rolled Out

Posted by Sushmita Sharma
May 22, 2014
Category : SEO, blog
0

Google released version 4.0 of the Panda Algorithm globally, the fourth major Panda update. And the chatter is that it is not just a regular data refresh but a bigger update of the actual algorithm. The new version will adopt new tactics to identify and capture websites susceptible to Panda Penalty. Google Panda 4.0 will affect different languages to different degrees. For example, the affect on English queries will be ~ 7.5% of the queries … Continue reading The Panda is Out Again: Google Panda 4.0 Rolled Out

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Forget “Binary” Find “Multiple” Gender Options on Facebook

Posted by Sushmita Sharma
February 19, 2014
Category : Development
0

Facebook has come up with good news for its millions of users in the U.S. who will now no longer be bound to identify themselves as either “male” or “female”. Meaning, the social media giant has introduced 50 different terms that people can utilize to describe their gender orientation as well as their pronoun preferences: him, her or them. The Facebook page now features a “custom” category where you can find options like “transgender”, “pangender”, … Continue reading Forget “Binary” Find “Multiple” Gender Options on Facebook

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Why it’s Time to Focus on Responsive Website?

Posted by Sushmita Sharma
January 27, 2014
Category : Website Design
0

Responsive website design is fast becoming an essential component of your web presence as the internet browsers change their behavior. Users now, rely more on mobile devices than desktops to access the Internet. It is predicted that mobile internet usage will take over desktop internet usage by 2014, and so, there is a greater need to understand these new type of consumers and how best to reach them. The answer is “responsive website design”. Let’s … Continue reading Why it’s Time to Focus on Responsive Website?

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