We’re living in a digital age, where almost everything is now done ‘online’. The modes offline marketing or even socializing are now finding their avenues shutting down with each passing year. The days of meet and greet have now changed into ‘DMs’ and ‘news feed updates’. Therefore in such a scenario, it becomes even more relevant to shift your business process online. While of course, there is still a huge need for offline action, … Continue reading Digital Marketing – Where Are You Going Wrong? →

Customers seek companies that have an established positive online reputation. Therefore, a positive online reputation can result in more traffic and business for your company. A good reputation and a booming business go hand in hand. Managing your online reputation can bridge the gap between you and a successful business. While making a purchasing decision, consumers tend to look at reviews and make their assessments based on them. Reviews are highly considered. This is the … Continue reading Monitoring Tools That Will Help You Manage Your Online Reputation →

Digital marketing is an indispensable part of any business. However, time is a precious commodity and having to market your own brand online can take up large chunks of your time and money. A cheaper alternative is outsourcing digital marketing services. Outsourcing your digital marketing to an agency can gain you many benefits. Here are some advantages of outsourcing digital marketing services: 1. Cost effective Outsourcing digital marketing proves to be a cheaper alternative to … Continue reading Is Outsourcing Digital Marketing A Good Idea? →

Businesses commonly make an error in judgement when it comes to the importance of their website design. They tend to underestimate the role of the website design in their digital marketing strategy. Web development and web design are two important aspects of a good digital marketing strategy. They hold the power to make or break a business’s online presence. WordPress may have initially been used as a blogging site, but since its birth in 2003, … Continue reading 10 Reasons to Choose WordPress For Your Website →

Technology has become an integral part of life; which has given rise to the digital age. Our daily routines entail a few hours of surfing the internet and browsing social media sites. This has led to the need for digital marketing and an opportunity for marketers to advertise their goods and services online. Here is where paid and organic social media marketing come in. What is paid social media marketing? Paid social is the sponsored … Continue reading A Guide to Paid and Organic Social Media Marketing →