The world of Digital Marketing is growing at a rapid pace. There are proactive strategists and then there are passive ones. We can broadly classify them as one of the two: Those with prior knowledge and a blueprint in the head. These are the kind of people that prepare beforehand and are well aware of everything they require to run the business efficiently. Those with little knowledge of Marketing, digital marketing in particular and … Continue reading How Important Is Data In Crafting Your Digital Marketing Strategy? →

If you are new to the digital realm then you might be confused with the Google analytics report.Let’s take a brief guide through bounce rate and everything about it that one should be aware of. Bounce rate is essentially a report that consists of the percentage of visitors to your website and represents how many people land on your website and left without clicking on other tabs. Many of you get confused with Bounce and … Continue reading Beginner’s Guide to Bounce Rate – Everything You Need to Know about It →

Those who are new to this game of Search Engine Optimization world and are wondering, “What exactly it is and how it works,” let me break it down for you in the simplest way. SEO is a process that enables you to make changes to your website and work on it to improve your rank on search engines like Google and Bing. Nowadays, it is more important than ever as it holds a potential to … Continue reading How SEO Competition Analysis helps in Improving Website Ranking? →

With rapid growth in Digitization, companies rely on Digital platforms for their business marketing. While everyone was focused on Instagram and Facebook and their rapidly growing user base, no one quite noticed that LinkedIn was no far from this race with a user base of 500 million users. According to a survey, LinkedIn came out as the second most sought after social media platform, an ideal space for business marketing.Users are highly engaged on LinkedIn … Continue reading What are the LinkedIn Marketing Strategies for B2B Business? →

Many of the world’s most visible brands understand the value of using a website for marketing as the more visitors you have, the more opportunities you get to make your brand known. Websites provide the respective customers with all the relevant information about the business. Unfortunately, some businesses fall short in delivering their message, which may be due to a technical issue, a Google Algorithm update, or simply a poor optimization. Here are a few … Continue reading 10 Reasons Why Visitors Tend to Ignore Your Website →