What is TikTok?
TikTok has exploded as the most downloaded app in the world. It began life as a successful video-sharing app, making its mark in its native China and rest of the world. TikTok is the one app that has emerged as a major marketing tool and has helped the marketers enjoy more than about 800 Million Installations.
TikTok is a video-just stage that enables clients to make small videos of somewhere about 15 to 60 seconds in length. Furnished with an abundance of altering devices and huge filters and tune library, TikTok gives a special and addictive experience to its worldwide clientele base of about 800 million around the world. This is an amazing number considering the fact that the client base on TikTok is just about 200 million, less than Instagram.
How Can Brands Use TikTok?
TikTok has some significant ways that have changed the manner in which brands have begun their advertising on TikTok.
- They can make their own channel and create relevant videos pertaining to their brand building.
- As influencer marketing is a trending marketing technique, it is best to collaborate with influencers on TikTok to target a wider audience.
- TikTok is becoming a leading platform for paid advertising too. As there is so much engagement from wider audience, the targeting is great.
Numerous brands offer a blend of running their very own channels and also working with various influencers to spread their brand to a more extensive crowd.
The Hashtag revolution
Brands can support hashtag challenges on TikTok. You can definitely skip the step if your brand has already figured out a way to develop a well-known TikTok channel on its own. In case you are still struggling with building your own brand identity then it is likely best to work with influencers to kick start your #hashtag challenge. When a #hashtag challenge is propelled on TikTok, individuals take interest in the brand, indulge in fun tasks which in turn helps propel the brand identity.
Brands like Guess, Samsung, BMW, Ralph Lauren, have all been using TikTok to market a new campaign or introduce their new product. For instance, when BMW planned to launch its new 1 Series in July 2019, it introduced a TikTok hashtag challenge #THE1Challenge which was intended to build engagement. BMW solicited its influencers to make engaging short videos of them dancing around their cars.
TikTok has now rolled out a new feature of paid ads. It is still early days to see how successful or cost-effective this feature will be, TikTok has suggested that you can now combine and use one of the following ad formats:
- Brand takeover
- In-feed native video
- Hashtag challenge
- Lens 2D, 3D, and AR
Whether you use them as a paid ad, or from your company TikTok channel, you could consider sharing some in-feed native videos. These can last up to 15 seconds, although you can share brief video clips as short as nine seconds.
In-feed video clips are a great way to share crisp information. These in-feed videos usually last up to 15 seconds but can be modified for even shorter duration. What makes the propelling is the fact that there is a flexibility to use them from your own channel or as a paid ad.
The user-generated content is the one that brands can either base from their very own TikTok channel, or can work with influencers to urge their pursuers to make client produced content (UGC) and help brand in or the other way.
TikTok is a social media platform which offers plenty of features for the marketers to generate Return On Investment for their brand. If you are a budding business looking for options and ways to build your brand, then try TikTok to help market your brand.