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What Is an SSL Certificate and why is HTTPS Important?

SSL Certificate

SSL certificates help websites move from HTTP to HTTPS platform, which means a more secure version. An SSL certificate makes SSL/TLS encryption possible as well as holds the public key and the website’s identity. SSL is essentially a protocol that helps encrypt the internet traffic as well as verify the server identity.

Components of SSL Certificate

SSL certificates are inclusive of the following:

  • Domain name – The certificate is issued for a specific domain name.
  • Details – Person, organization, or the device that it was issued for.
  • Authority – The details of certificate authority that issued it.
  • Digital Signature – Digital signature of the authority.
  • Subdomains and date – The associated subdomains and issue date of the certificate.
  • Public Key – the private key is encrypted and not disclosed.

After we understand the components of SSL certificate, it is now time to understand HTTPS?

What is HTTPS?

Hypertext transfer protocol secure (HTTPS), it is a better and secure version of Hypertext Transfer Protocol (HTTP), it is the primary protocol that helps send the data between a web browser and a website. HTTPS increases the security of data transfer by adopting encryption. This is particularly important when the users are handling transition of sensitive data, for instance bank login, account, email service, or payment portals. Websites that require login credentials must definitely use HTTPS. In modern web browsers the websites that use HTTP instead of HTTPS are marked differently. Having understood the meaning of HTTPS, let’s find out why you must use an SSL certificate for your website.    

Benefits of Using an SSL Certificate

Benefits of Using an SSL Certificate

  • Protects your confidential data

SSL certificate helps protect the client-server communication. When you install SSL, each bit of your information is encrypted, it can only be deciphered by the recipient. IDs, password, credit cards etc., require SSL certificates for protection.

  • Helps you verify Your Website

SSL certificate extends authentication to the website. There have been cases when people have lost thousands of dollars due to their association with fake websites, this has been the reason behind introduction of SSL certificates. When you have your SSL certificate installed, you are bound to go through a verification process that is devised by CA (Certificate Authority), the CA verifies your identity as well as your organization’s identity. Such verifications are the ones that ensure no imposter is allowed to sham.

  • Obtain Better Search Ranking

Google regularly updates its algorithm, in 2014 it gave an upper hand to HTTPS enabled websites. Digital Marketing Company understand the importance of HTTPS and hence ensure that the client’s site is protected with an SSL certificate.

  • Satisfy the PCI/DSS norms

PCI compliant website is the only one that is allowed to receive online payments. Hence, if you have an e commerce website, you must ensure that you are well aware of PCI/DSS requirements. SSL certificate installation stands as a primary requirement for the payment setup.

  • Build your customer’s trust

Authentication and encryption are a part of SSL certificate, another important factor that leads to installation of SSL certificate is the customer’s trust. The easy demarcation between HTTP and HTTPS makes it possible for even a layman to identify which is a secured network and which one has chances of breach. SSL certificate is only extended after proper verification, hence, it is important that you install the SSL certificate.

 

Google has clearly stated that from 2018, the sites that don’t have an SSL/TLS certificate are going to be flagged. Which means if your website doesn’t comply with the rule of SSL installation then major browsers like Firefox Mozilla & Google Chrome would punish them with sending out a clear “NOT SECURE” in the URL bar. To rank better in Google, it is important that you have an SSL certification installed. If you are struggling with ranking better on Google even after an SSL certificate, then you might need an expert’s guidance. New Vision Digital is a Digital Marketing Company that offers digital marketing services to its clients. The vision is to help clients rank better. Get in touch with us to know more about our services, SEO, SMO, ORM, Website development, and Pay Per Click Advertising.

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