Ask any Digital Marketing Agency in India – The best way to increase the exposure of your business website is by consistently blogging and putting out more and more content. Here in this article, we will discuss ‘Why Blogging is Absolutely Essential for your Business to Grow Online?’
Before getting onto the content, feel free to take a look at our blog post about ‘How to Nail your Targets through Digital Marketing Solutions?’
Let’s get into the content!
Blogging helps you in SEO.
Blogging helps reintroduce new content to Google every single time you publish a post. So every time you publish a post you are increasing the chances of Google’s crawlers running through your new content and indexing your website’s page. Google prefers websites which regularly upload content in form of blogs. To put it in simpler words, your website can be the answer to someone’s query on a search engine. Therefore putting out more and more blog posts will immensely help you in your search engine optimization.
Want to build a great Email List?
Ask any blogger about the most reliable medium to market a blog. The answer will always be Email Marketing. But Why?
Social platforms like Facebook, Pinterest, Instagram, Google or Stumbleupon – all go through irregular algorithm changes which makes the life of anyone sharing content on these sites hard!
Email is a totally different play field because of only one reason – ‘There is no possibility of any algorithm changes to Email Marketing.’
Ask your readers to subscribe to your newsletter and blog posts through a fill-in the details form. Writing great blogs gives your readers an immense reason to sign up. Use tools like MailChimp or ConvertKit to grab these new signups and build a great email list. Give out free content like ‘Free Guides’ to attract readers to subscribe to your blogs. The money is in the list. So keep growing it.
Want to establish dominance online?
To grow online, you need to blog to establish yourself as an expert in the industry. Use your blog posts to write over topics that you think your potential customers will enjoy and gain valuable information. Use your blog to tell people what you do and at what you are an expert. When your blog posts provide value to your niche, you will be the first person/business/website they will think of when a need of an expert on a particular topic strikes.
Your content consumer might become your business customer.
You need to understand that the people reading your blogs can be your prospective customer. Therefore it is very essential to provide great value in all of your content so that the readers convert. They will read your blog and then might be interested in knowing more about you. They’ll see your products and might be interested in buying them. In this digital marketing world, you GET only when you GIVE. Bolster your content with great value and you will be fine.
Here we are at the end of the article. Blogging is a very convenient way to build a great online presence for your business website. Thus every business should gain leverage from this absolutely free method of growing online.