Businesses commonly make an error in judgement when it comes to the importance of their website design. They tend to underestimate the role of the website design in their digital marketing strategy. Web development and web design are two important aspects of a good digital marketing strategy. They hold the power to make or break a business’s online presence. WordPress may have initially been used as a blogging site, but since its birth in 2003, … Continue reading 10 Reasons to Choose WordPress For Your Website →

Technology has become an integral part of life; which has given rise to the digital age. Our daily routines entail a few hours of surfing the internet and browsing social media sites. This has led to the need for digital marketing and an opportunity for marketers to advertise their goods and services online. Here is where paid and organic social media marketing come in. What is paid social media marketing? Paid social is the sponsored … Continue reading A Guide to Paid and Organic Social Media Marketing →

Digital marketing is the need of the hour with the majority of the world’s population being engaged in the digital world. E-commerce is the fastest emerging sector. Efficient digital marketing strategies in place can garner successful results and increase your e-commerce sales. Digital marketing entails various tool and tasks, which can be used to accomplish a variety of goals for a stronger branding, better engagement, increased traffic, attracting prospects, converting visitors into leads, generating sales, … Continue reading How To Increase E-Commerce Sales From Digital Marketing? →

A good marketing strategy greatly emphasizes on “good” content. Quality content paves the way for brands to reach their target audience, directly communicating with their emotions and thoughts. Catchy, creative ad content can leave its mark on us permanently. “Washing powder Nirma, doodh si safedi…Nirma se aaye……” you are singing in your head that too with the tune aren’t you? You know exactly what Nirma is. This is the power of content marketing done right. … Continue reading Indian Brands Who Have Mastered The Art Of Content Marketing →

“Extensions” as the name suggests are an addition to your existing browser to facilitate your work. Chrome extensions add more functionality to chrome, improving your productivity. These extensions effectively help in saving time, which enables you to concentrate on the bigger tasks at hand. Chrome extensions can enhance marketing functions through the tasks they perform. Extensions are available in abundance; here are 8 useful chrome extensions for digital marketers. 1. GRAMMARLY A very necessary tool, Grammarly, … Continue reading 8 Chrome Extensions For Digital Marketers →