A good marketing strategy greatly emphasizes on “good” content. Quality content paves the way for brands to reach their target audience, directly communicating with their emotions and thoughts. Catchy, creative ad content can leave its mark on us permanently. “Washing powder Nirma, doodh si safedi…Nirma se aaye……” you are singing in your head that too with the tune aren’t you? You know exactly what Nirma is. This is the power of content marketing done right. … Continue reading Indian Brands Who Have Mastered The Art Of Content Marketing →

“Extensions” as the name suggests are an addition to your existing browser to facilitate your work. Chrome extensions add more functionality to chrome, improving your productivity. These extensions effectively help in saving time, which enables you to concentrate on the bigger tasks at hand. Chrome extensions can enhance marketing functions through the tasks they perform. Extensions are available in abundance; here are 8 useful chrome extensions for digital marketers. 1. GRAMMARLY A very necessary tool, Grammarly, … Continue reading 8 Chrome Extensions For Digital Marketers →

Travelling adds a flavour to life. It refreshes us and creates a long lasting memory to be cherished forever. Travel websites facilitate our voyage plans by providing a mammoth platform for travel related information one click away. Today, a majority of people book their travels via travel websites. With more people relying on online-booking, competition has become fierce between different travel websites, each looking for an edge over the other. Here are some ways to … Continue reading 6 Ways To Boost Your Travel Website →

Google places great importance on unique content. They categorize sites with unique and relevant content as “alive”, while those with static as “dead”. The websites who don’t update their content are pushed back to the bottom rankings and are left off to dust. Updating your website frequently with unique content will increase the chances of getting a higher Google ranking. However, remember “content is king”. Merely regular content updates will not secure you a high position … Continue reading The Importance of Unique Content in Google Search Ranking →

What is a Snippet? A Snippet is simply the description that follows the URL and the clickable title on the Google search page. Google defines it as “an excerpt from the webpage”. A snippet illustrates what the website entails in a brief and precise manner. Before Meta descriptions or snippets were limited to 160 characters. Now Google has increased the limit to 320 characters, giving more liberty to users. They can include more keywords to … Continue reading Google Extends Search Results Snippets →